Some of my published works
The Twelve Cs of Disaster Preparedness Education
. Rocky Lopes, Silver Spring, MD: © October, 2007. Educating the public about hazards such as tornadoes, earthquakes, hurricanes, fires, and floods, among other natural and technological events, not to mention a deliberate attack on human life such as a bombing or intentional release of a biological agent, is always a challenge. People generally do not want to believe that anything bad can happen to them. They are usually in a state of what risk communicators call denial
. This 24-page paper describes twelve concepts for effective risk communication that motivates behavior change. It is based on 25 years of reviewing and applying research in the field of disaster preparedness.
Talking About Disaster: Guide for Standard Messages
(orig. 1999, 2004, National Disaster Education Coalition. Lopes served as Project Manager and Executive Editor for these versions of the publication). Updated March, 2007 by Coalition on Disaster Education (to make up another acronym, for gosh sakes). Public Domain document. The Red Cross no longer makes this document available, but since it is public domain, I have linked to it elsewhere.
The Futile Search for a Hard Number
. Washington Post, January 9, 2005. Story about why it is impossible to know exactly how many people are killed and injured by large-scale disasters. This story was in reference to the Indian Ocean tsunami that occurred December 26, 2004.